The Styleliner

I don't think I've ever had such an enchanting shopping experience as stepping aboard The Styleliner. Brilliant and lovely both, Joey Wolffer has created an intimate, exquisite mobile treasure chest of accessories. I wanted everything. Really. Wanted. Everything. Each piece was beautifully designed and crafted and very, very special - from bags, hats, belts, shoes and jewelry. And, hey, guess what?! Aroc Urtu will now be available on The Styleliner! We are thrilled to be among these amazing treasures. If you are in Palm Beach go check it out - the truck will be there for the winter.

- article from www.fashionwindows.net -

StyleLiner: An Exciting Mobile Shopping Experience

NEW YORK, Dec 16, 2010 / — Reinventing the traveling merchant and adding the mystique of the gypsies, fashion stylist and jewelry designer Joey Wolffer created the StyleLiner.

Literally a refurbished 20-ft potato chip truck, the StyleLiner is filled to the brim with extraordinary accessories featuring carefully curated merchandise. Along with Joey Wolffer’s signature jewelry and accessories collection, the StyleLiner offers a combination of unique and limited edition creations by a host of international designers which you will not find in other stores.

www.thestyleliner.com

Peace, love, and rocks,

Lauren

Eco-Friendly Jewelry

We got a wonderful write up in The Jewelry Brief, a fantastic blog about all things jewelry! We are delighted and honored to be listed among such forward thinking designers as Melissa Joy Manning and Monique Pean.


Eco-Friendly Jewelry

Color of 2011

I am all for a very happy color of the year - definitely ready to look at the world through honeysuckle glasses. I don't know who the powers are that determine these things, but this time I want to give them a big Thank You.

Here's what the Pantone color experts are telling us:

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum. The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”

"Honeysuckle is guaranteed to produce a healthy glow when worn by both men and women. It’s a striking, eye-catching hue that works well for day and night in women’s apparel, accessories and cosmetics, and in men’s ties, shirts and sportswear. Add a lively flair to interior spaces with Honeysuckle patterned pillows, bedspreads, small appliances and tabletop accessories. Looking for an inexpensive way to perk up your home? Paint a wall in Honeysuckle for a dynamic burst of energy in the family room, kitchen or hallway."

The way I see it, in very simplistic terms, this color makes me happy and I associate it with all sorts of things that also make me very happy.

Such as -


Or how about



and my very, very favorite pink of all...

So, what's your favorite pink?

Peace, love and rocks,
Lauren

Happy New Year!

It has been such an exciting year for us at Aroc Urtu. From being picked up by some of our favorite stores, to being listed in InStyle magazine's holiday gift guide and appearing on national television on CBS's Early Show, it has been a truly remarkable start! We are so grateful to the people who have supported us and cheered us on. Thank you, thank you.

I can't wait to see what lies in store for us in 2011 - I know that this year ahead is going to be full of challenges, amazing rewards, new friends, and great opportunities.

Peace, love and rocks,

Lauren