Friday, April 22, 2011

Happy Earth Day!



­­Earth Day, a global celebration of our remarkable planet and day of raising awareness of ways to protect the environment, has special importance to Aroc Urtu. Our collections reflect our love of Earth's natural beauty through found beach and river stones that require no mining or processing whatsoever. We use recycled metals, conflict free precious stones, and always seek more environmentally friendly materials and methods. We want Aroc Urtu to be beautiful on the wearer and to leave behind a more beautiful planet. Wear an Aroc Urtu piece and everyday can be Earth Day for you too!


We do not inherit the earth from our ancestors, we borrow it from our children. ~Native American Proverb




Thursday, April 7, 2011

Rachael Ray Loves Aroc Urtu and We Love Rachael Ray!



We are so excited that Rachael Ray is an Aroc Urtu fan! She will be wearing one of our necklaces on her show tomorrow morning. Guess which one!!

Monday, April 4, 2011

Planet Ribbon

Sarah and I wandered over to M&J Trimmings this afternoon seeking inspiration in the form of ribbons. Some amazing new ideas are in the works about which we will be letting you know very soon. Patience, all. We spent a couple hours getting inspired, whipped into creative frenzies, and totally overwhelmed (in a good, Oh Wow sort of way).

Not only are there more ribbons than you can wrap your mind around, but there are tassels, trimmings, cords, buttons, and beaded and bedazzled stuff filling thousands of square feet. We eventually had to pull ourselves out of there having fallen helplessly in love with new colors, textures, and possibilities.

I'm playing around here with some fun, funky, texturey stuff that just feels happy!

I just can't stop looking at these colors - all eco friendly dyes, mind you, and I'm really looking forward to showing you what we do with them!

Peace, love, and rocks,
Lauren