Aroc Urtu in TG-170!

Writing again so soon you might ask? Well as it turns out, right after we visited Only Hearts we also got picked up by Terri, the owner of TG-170 on Ludlow. If you haven't visited TG-170 you are missing out! They are the ultimate source for J-brand jeans as well as cool downtown designers like Mociun, Sunshine & Shadow, and Mara Hoffman and now Aroc Urtu.

Yesterday we brought a big selection of stones for Terri to choose from and she was so excited to pick out her favorites as well as represent us exclusively on the Lower East Side where TG-170 happens to be the fashionable epicenter.

Check out Terri wearing one of our pieces and some images of her super-cool store decor. We LOVE all of the color and whimsy here and can't wait until these pieces are done in production so you can all go and visit Terri and Aroc Urtu.

peace, love, and rocks,

Lauren & Sarah

Our first TWO stores!

Hi friends,

We have some pretty exciting news for you! Lauren and I were wandering the streets of Nolita last week when we happened to stop into Only Hearts on Mott St. It's such a quaint, little store and totally fits in with the laid back Aroc Urtu vibe.

Erica, the buyer agreed to meet with us and she just got it - she loved the pieces and agreed that we would fit in effortlessly to their sweet little shop AS WELL AS the one in Santa Monica! As you can imagine we are super psyched to be able to direct our fans to a store many people know and love.

Check out some images we snapped of the store and two of the lovely sales associates posing in the Aroc Urtu Nouveau Flower Necklace and Black Slipknot Necklace. We heart Only Hearts!

peace, love, and rocks,

Sarah

The perfect rainbow

I know everyone is all up in arms about this "Double Rainbow" You Tube video gone viral but I found this image much more inspiring!

Like finding the perfect Aroc Urtu stone on a beach filled with rocks, this image reminded me of the feeling you get when you capture that something special in the palm of your hand. Isn't it beautiful?

Peace, love & rocks,

Sarah

photo via: ahndrayaparlato.com

Living in Manhattan means owning a car is generally more of a headache than it's worth. I'm not much of a car person to begin with, although I did briefly own a fire engine red '65 Mustang convertible that I loved perhaps more than I should have, so car lust is not something that happens to me very frequently. BUT THEN while driving out in the Hamptons I happened across this impeccably restored VW bus. LOVE IT! The design exudes the anticipation of happy adventures. Just looking at it makes me imagine singing loudly, driving down long, winding roads out west that vanish in a point on the horizon. Aroc Urtu road trip, anyone?

Peace, love, and rocks,
Lauren

Hi Friends,
I’m really excited to let you know that my jewelry line Aroc Urtu
[pronunciation: a ‘rock ‘er two] is ready to launch. After designing for other people for so long I decided it was time to do my own thing and start my own collection. My very talented partner Sarah Lederman and I have been working away on the jewelry, the website, the blog, and the lookbook, and are now eager for you to check it out. We’d love to hear your feedback.

Combining beautiful beach and river stones that I’ve collected on my travels with precious gems, each Aroc Urtu piece is truly one of a kind – just like you! Stay in touch with us on Facebook (yes, please join the fan page), Twitter, our blog and see where stones and our imaginations lead us. Oh, and tell your friends about Aroc Urtu.

“The journey of a thousand miles begins with one step” (Lao Tzu); join us as we take our first step.
Cheers!

Lauren