Aroc Urtu Alchemy

One of the things I love the most about Aroc Urtu is its simplicity and nothing showcases this trait more than the image below. There are so many options to choose from and it's always interesting to see how different people have such different taste in terms of colors, metals, gemstones etc. Each time someone buys a piece, I realize how much that specific design can say about a persons individual style.

I also think part of what makes this image so captivating for me is that I envision it as belonging to some sort of alchemist hundreds of years ago!

peace, love, and rocks,

Sarah

Who are your style icons?

Hey Aroc Urtu fans,

The other day we were discussing who the Aroc Urtu "customer" is. I don't think it has to fit the mold of just one type of woman or man but if I had to get specific I would say that the Aroc Urtu wearer is effortlessly chic because the jewelry is all about understated elegance. It's the type of woman who can throw on a caftan, a simple beach stone, and flip flops and make it look like a million bucks.

I started thinking about who my style icons are and I realized they are the type of women who fit this bill as well. Jane Birkin, Charlotte Gainsbourg, Brigitte Bardot, and Catherine Keener are just some of my favorites (to name a few). They don't look like they're trying too hard and I love that. There's something a bit bohemian about all of them. Who are your style icons?

peace, love, and rocks,

Sarah

What's your dream stone collecting locale?

Both Lauren and I grew up collecting stones as mementos. I grew up spending Summers in the Hamptons while Lauren grew up with a mother who also collected stones. In fact, part of Lauren's validation for continuing the Aroc Urtu project was finding a jar of found stones in the basement of her family home.

While we have both been privileged to have traveled to great beaches around the world, there are always those places that we dream about one day visiting - perhaps on a stone collecting mission?

For me, that place has always been the Maldives. Seeing pictures of the boutique hotels consisting of quaint thatched huts that lie partway in the water have always enchanted me. And besides, you wouldn't even have to go searching for stones if you could dangle your legs off of your own private dock and peer into the water to uncover that perfectly smooth rock! Where's your dream beach?

peace, love, and rocks,

Sarah

Welcome to our blog!

Welcome to the new Aroc Urtu blog! We hope you enjoy following us on our journey to build and share Aroc Urtu jewelry with the world. Lauren (the Aroc Urtu designer and creator) and I (Sarah - business partner & stylist extraordinaire) will be using this page to share our inspirations, thoughts, and special Aroc Urtu updates so be sure to keep checking back for more new content!

In the meantime, enjoy a little sneak peak of the new Aroc Urtu lookbook below...

peace, love, and rocks,

S&L